The Content Loadout: Lead-Magnet Posts in Your Voice, Written from What's Working Now

# Content — Loadout

```yaml
loadout: content
tier: pro-plus            # Pro+ or above
mcp: https://apex.leadshark.io/mcp
```

**The job:** The complete content system — personal and company-page lead magnets in one Loadout. Studies the posts pulling leads in your niche, learns your voice (or your brand's), drafts the post that fills the gap, and wires the comment→DM capture behind it.

## Before you run — ask the user

Only ask what you don't already know — check the conversation, your memory,
and the account itself first. Confirm anything you inferred in one line
instead of re-interviewing.

1. **Who is the post for?** (audience/ICP in one line)
2. **Personal profile, company page, or both?**
3. **What's the lead magnet?** (the asset/offer + its URL)
4. **What should readers do?** (usually: comment a keyword to get it by DM)
5. **Anything off-limits?** (topics to avoid, competitors not to echo)

## Steps

1. **See** — call `discover_lead_magnets`: Pull the prospect-rich posts working in your niche right now.
2. **See** — call `list_recent_posts`: Learn your voice from your own recent posts — or the brand's, from your company page.
3. **Decide**: Find the pattern gap: hooks, formats, offers that pull comments you're not using.
4. **Act** — call `schedule_post_with_automation`: Draft the lead magnet in the right voice and schedule it — comment→DM automation behind personal posts, link CTA for company pages.

## STOP — approval gate

Present everything you found and drafted BEFORE any write. Do not send,
schedule, publish, connect, or create automations until the user approves.
Edits beat re-drafts: apply their changes, don't start over.

## Never

- Write to LinkedIn without explicit approval this run.
- Invent facts, numbers, results, or people.
- Contact anyone on the do-not-engage list, or double-touch someone
  (check `list_actions` first).
- Retry around a refusal — report what was refused and why.

## Done means

- The user approved the drafts (aim for ≤2 edit rounds).
- Approved actions are queued or scheduled — verify via `list_scheduled_posts`.
- Report back: what ran, what's staged, and where to monitor it.

## Why this stays account-safe

Pure read until the final step; the post and its automation are drafted for your review, and any automation runs inside your existing daily reply/DM budgets.

Using Apex, find the top lead-magnet posts in my niche this week and compare them to my last 10 posts. What hooks and offers are pulling comments that I'm not using? Draft my next lead-magnet post in my voice, and propose the comment-trigger automation to run behind it. Show me both before anything is scheduled.